Night owl vs. Morning Lark Posters
Opposing view points are a common part of life that are vying over one another to be seen, heard, and accepted by their audience. This project explores the views on those who prefer early morning schedules verses those who work better after the sun goes down. With this project, I created two posters to show my audience that both sides are equally valid. Unlike most opposing view points, this is one of those rare topics where one is truly not better than the other.
My strategy for this project was to create fun character with fun coloring to grab the attention of a younger audience. I knew that wanted these to hang in places like coffee shops or along a trail that a lot of people would frequent morning runs.
To make them stand out, I knew that strong fonts and bold lines would be the best way to go about this design. I kept this idea in mind during each stage of the project from the thumbnails all the way to final solution.
Addressing the Problem
Morning people claim to be more productive, healthier, and happier than night people. Phrases like “the early bird gets the worm” and “early to bed, early to rise makes a man healthy, wealthy, and wise” perpetuate this idea that those who rise with the sun are superior to those who prefer to stay up later into the night.
According to Inc.com “the American Psychological Association journal. Emotion finds that “larks”--people who wake up early--have a more positive affect than “owls”--those who prefer staying up late at night.”
Additionally, the study revealed that morning people reported feeling healthier than night owls. However, is this really the case, or are night owls considered to be “unhealthier” because they are forced to conform to a schedule more suited to the 9-5 work week?
The big idea-
I really liked the idea of the “morning lark” and “night owl” being quirky and unique. Not only would this draw the audience in to read the poster, but I believe it would relate to the uniqueness of people’s character and their sleep schedules.
I also wanted to keep this poster relatively simple when it came to information, a good one liner to pull the reader in and a call to action to visit the website for more information. This was again to keep the poster from becoming clunky and crowded with words. I wanted the art to speak for itself.
The morning lark and the night owl will be kept really similar in style to show that both sides are equally valid and both can contribute to society no matter their preferred sleep patterns. In the same, I didn’t want either character too feel too alien to one another.
